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Notes on selling well on Amazon.
Practical, no-fluff writing on listings, advertising, and account health — the same thinking we bring to client accounts.
5 Amazon Listing Mistakes That Quietly Kill Conversion Rate
Traffic isn't the problem for most listings we audit — conversion is. Here are the five issues we find most often, and how to fix them.
Read articleHow Amazon PPC Match Types Actually Work (Broad vs. Phrase vs. Exact)
Match type confusion is one of the most common (and most expensive) mistakes we see in Amazon Ads accounts. Here's a clear breakdown.
Read articleWhat to Do in the First 24 Hours After an Amazon Listing Suspension
A suspension notice is stressful, and rushing the response usually makes it worse. Here's the sequence we follow with every client.
Read articleWant this thinking applied to your catalog?
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